Displays to Go | Key Design Features
Whether you’re a veteran event planner or are planning your first professional gathering, don’t forget displays’ valuable ability to create a memorable experience for your attendees. Among all the other details of putting together a trade show, keynote presentation or banquet, you could overlook the impact of displays and signage, but these elements can take an event to the next level.
Why Do You Need Portable Displays?
Event planners have lots of things to juggle when preparing for the big day. Portable displays are an effortless way to engage your guests and provide beneficial interactions with your brand. For example, at a trade show, pop-up wayfinding signs could help attendees maximize their time by eliminating the need to stop and ask for directions. This simple addition will leave guests with a positive impression.
People tend to ignore bland, uninspiring designs, so don’t be afraid to stretch your creative muscles. There’s no cookie-cutter approach to creating displays to go, and partnering with the right design and fabrication company can bring your vision to life.
Key Design Features of Portable Displays
For most people, portable event displays are an afterthought. However, people will notice if your event lacks these details. They might not be able to put their finger on the reason, but they will probably know something feels slightly off about your event, and they might hesitate to attend your next one.
Aside from being colorful, attractive and eye-catching, consider the following qualities for your display to go:
Lightweight and easy to transport, assemble and disassemble without tools
Adaptable and reusable
Consistent with your existing branding and marketing materials, such as your color palette
Time-saving installation that allows you to focus on other event setup logistics
Affordability – saving you money in your event budget for other must-have items
Tips for Standing Out at Your Next Trade Show
Trade shows are an excellent way to make a splash and rise above your competitors, but when everyone else on the show floor is trying to attract attention, how can you set yourself apart?
Let your booth speak for you. If you have dozens of glowing testimonials or have been featured on various websites, create a booth design that accentuates these.
Work with a professional design firm. Most people are unconsciously attracted to outstanding design. After a day of walking around a convention or trade show, things can start blending together for attendees. Use design as your differentiator for a display that pops. Consider including interactive elements that keep people engaging with you longer.
Make it experiential. Experiential marketing is here to stay! Don’t miss the opportunity to capitalize on this trend for your next event.
Work With Us
At MadeFirst, we design, fabricate and install props, displays, murals and large-format prints for trade shows, festivals, awards shows and pop-up retail stores. Regardless of what you envision, let us help you make it a reality with our cost-effective planning and execution. Contact us today to learn more about what we can do for you.