In partnership with Unobtanium, we set out to bring the "Fallout" universe to life for its fans, drawing direct inspiration from its appearances on Amazon Prime and the video game world. Our challenge was to recreate the post-apocalyptic setting characteristic of "Fallout" in a real-world environment. The solution? Transforming a mere parking lot into a vibrant, immersive activation space using a mix of vintage antiques and creatively repurposed 'junk.'

Working closely with Unobtanium, we meticulously planned and executed the project, turning the parking lot into an engaging slice of the "Fallout" world. This case study showcases our journey, emphasizing the innovative use of materials and the significant impact of our activation, proving that with creativity, even the most ordinary spaces can be transformed into extraordinary experiences.